Improving Your Writing Essay

In efforts to resolve the issue, monthly staff meetings should be introduced, whereas employee work reviews, complaints, issues and any changes within the executive team can be discussed and resolved in a timely fashion; by doing so we can prevent or minimize the effects and cost that problems and unresolved issues can, and in this case have, cause to the company. These meetings will keep the executive team all on the same page while also allowing the employees to feel that they have a time in which their concerns and problems will be heard and also resolved. Holding these monthly meetings will reassure us and help me maintain a healthy, effective and productive office, which in-turn saves the company cost of overtime fees and cost of time and poorly produced work. In efforts to resolve the issue , I also find it essential to have Jack and Ruth track the amount of time it takes them to complete their work on a daily basis. Monitoring the amount of work they complete within the hours that they work will allow me to determine and distribute the work load evenly between Jack and Ruth to ensure that all the work is being accomplished for the benefit of DMD Medical Supplies. Overtime hours will greatly decline if not even seize altogether. Lastly, we must implement mandatory timed breaks in order to eliminate the dilemma of employees taking longer, shorter, too few or too many breaks. I will make myself accountable to check on employees during their break times to ensure that they are giving themselves a break and for the proper amount of time. Through the implementation of these changes employees will be more organized, work ethic and quality will improve and reflect positively on the company as well as save the company money through the significant decreases on overtime hours and on less time being spent making corrections to work that was previously done poorly.

Negotiation Situation Essay

In the negotiation of a mortgage refinance, you can run into many different types of situations that you have to be prepared for. How we interact during a negotiation can make or break an agreement. Successful use of communication tools and preparing yourself to handle personalities will contribute to the outcome. Analyzing the Roles of Communication In this situation the initial state of the negotiation was not moving forward in a positive direction. The bank was dealing with many customers with mortgages that were months behind due to the economic crash at the time. We were one of those affected; the construction boom took a turn for the worse and work slowed down. Although we kept in contact with our bank regarding our situation, they were not willing to negotiate new terms to our agreement. As a home owner you never want to get behind on your payments, so we continued to make partial payments. The bank continued to accept the partial payments, yet didn’t want to work with us to reassess our situation. â€Å"Discussion does not mean fighting and shouting, instead it is simply the exchange of one’s ideas, thoughts and opinions with each other. One needs to have excellent communication skills for a healthy and an effective discussion. (Role of Communication in Negotiation, 2012)† The bank acted with diplomac y and tactfulness. After speaking with realtors and obtaining consultations from acquaintances, we realized for the bank to take action, we had no choice but to stop paying the mortgage. We knew at that moment that it became a game of the bank vs. the homeowners. The way you communicate varies according the formality of the situation. (Key Aspects of Communication in Negotiation) By making partial payments, the bank was content with us. We were getting further behind, and incurring penalties towards our mortgage. Taking action did get the attention of the other party. The impact of the communication, made the bank realize they needed to have more meaningful conversations with us. We finally were able to alter their perceptions and expectations concerning the situation, relationship and outcome. Through many discussions with the bank, we came to an agreement to attempt to sell the house this way to avoid foreclosure and or a short-sale. The mortgage payments were frozen during this period. We knew we were treading water, since the housing market was at a virtual standstill. After exhausting conversations with the bank, we were at the point where we were going to have to walk away from the house. Our emotions at this point, were wearing thin. This process was taking months, and also taking its toll on our patience with the bank. We wanted to be responsible for our decisions, but we were being forced to make a decision that would hurt our credibility for the future. Our sincerity was our most important personality traits exhibited in this negotiation. We had to show our sincerity for an effective negotiation. We never took the situation casually. In the eleventh hour of negotiations, the bank was willing to refinance with a co-signer. Luckily, our relatives were willing to assist, and were kind enough to co-sign. The bank was very cooperative and we were moving forward in a positive way. Analyzing Personality Failures and distortions in perception, cognition, and communication are the paramount contributors to breakdowns and failures in negotiation (Lewicki−Saunders−Barry, 2005). Negotiators use information to challenge the other party’s position or desired outcomes or to undermine the effectiveness of the other’s negotiating arguments. Even in the simplest negotiation, the parties take a position and then present arguments and facts to support that position. As the homeowners, we argued to gain terms that were within our reach to be able to afford the home and avoid a foreclosure. The bank had a different set of terms, that would stretch our ability to make ends meet, and we had to stand firm with our decision to adhere to our end goal. For us, our personality in this situation varied. At times we were very cooperative, as was the bank. But at times, the bank exhibited an aggressive behavior, and made us think we only had one option to explore. The bank exhibited a power position, to intimidate and instill fear. As homeowners, we were emotionally attached to the home. We knew that we had to remove our emotions, and treat this as a business deal. That was difficult. We were able to neutralize our emotions, and handle the situation in the most professional way. Personalities in such a high-stake situation can get intense. We viewed the bank as goliath and us as David. The bank was responsive, but we found when we got upset and put them under pressure, the bank became uncomfortable and worried about damaging the relationship with us as the customer. Contributions of those Roles to the Outcome Our ability to stand our ground and be vigilant with our information upfront, aided our ability to work with the bank to come to an agreement. To reach this agreement a third party did have to enter the discussions. This third party assisted both sides in reaching a final agreement. The process was a roller coaster; it was also a learning experience for both sides. In the end, we were happy with the final terms. The bank did make some small mistakes throughout the whole process, and due to their mistakes being presenting in writing, had to honor those terms in the paperwork. We were able to avoid a 5-year ARM agreement, and were able to secure a 30 year fixed mortgage at a very low rate, due to their mismanagement of information. The point is to never quit with a bank. As long as they keep coming back with counter offers, you do the same. At some point, you’ll make a deal, and it might be better than you ever expected. Looking back, it is very important to remove your personal emotions from the negotiations. Emotions need to be under control on both sides to achieve a successful end. If you have ever felt like you were stuck in a burning high rise with only one way out at times, we know that if you work with the right people, your chances of success increase with every option you have. Bibliography Key Aspects of Communication in Negotiation. (n.d.). Retrieved from http://oregonstate.edu/instruct/comm440-540/commfactors.htm (2005). How to Improve Communication in Negotiation. In Lewicki−Saunders−Barry, Negotiation, Fifth Edition (p. 175). The McGraw−Hill. Role of Communication in Negotiation. (2012). Retrieved January 19, 2013, from Management Study Guide: Pave your way to Success: http://www.managementstudyguide.com/role-of-communication-in-negotiation.htm

Acinetobacter Baumannii - Article Review

Background Acinetobacter baumannii is a pleomorphic aerobic gram-negative bacillus (similar in appearance to Haemophilus influenzae on Gram stain) commonly isolated from the hospital environment and hospitalized patients. A baumannii is a water organism and preferentially colonizes aquatic environments. This organism is often cultured from hospitalized patients sputum or respiratory secretions, wounds, and urine. In a hospital setting, Acinetobacter commonly colonizes irrigating solutions and intravenous solutions. Acinetobacter species have low virulence but are capable of causing infection. Most Acinetobacter isolates recovered from hospitalized patients, particularly those recovered from respiratory secretions and urine, represent colonization rather than infection. Acinetobacter infections are uncommon but, when they occur, usually involve organ systems that have a high fluid content (eg, respiratory tract, CSF, peritoneal fluid, urinary tract), manifesting as nosocomial pneumonia, infections associated with continuous ambulatory peritoneal dialysis (CAPD), or catheter-associated bacteruria. The presence of Acinetobacter isolates in respiratory secretions in intubated patients nearly always represents colonization. Acinetobacter pneumonias occur in outbreaks and are usually associated with colonized respiratory-support equipment or fluids. Nosocomial meningitis may occur in colonized neurosurgical patients with external ventricular drainage tubes. A baumannii is a multiresistant aerobic gram-negative bacillus sensitive to relatively few antibiotics. Multidrug-resistant Acinetobacter is not a new or emerging phenomenon, but A baumannii has always been an organism inherently resistant to multiple antibiotics. Pathophysiology In the uncommon situations in which Acinetobacter causes actual infection, the athological changes that occur depend on the organ system involved. The pathological changes, as observed in patients with pneumonia, are indistinguishable from those caused by other noncavitating aerobic gram-negative bacilli that cause nosocomial pneumonias. Similarly, Acinetobacter urinary tract infections are clinically indistinguishable from catheter-associated bacteremias caused by other aerobic gram-negative bacilli. Frequency International Acinetobacter commonly colonizes patients in the intensive care setting. Acinetobacter colonization is particularly common in patients who are intubated and n those who have multiple intravenous lines or monitoring devices, surgical drains, or indwelling urinary catheters. Acinetobacter infections are uncommon and occur almost exclusively in hospitalized patients. Mortality/Morbidity   Although Acinetobacter is primarily a colonizer in the hospital environment, it occasionally causes infection. Mortality and morbidity resulting from A baumannii infection relate to the underlying cardiopulmonary immune status of the host rather than the inherent virulence of the organism. ЂÃ'ž Mortality and morbidity rates in patients who are very ill with multisystem disease are increased because of their nderlying illness rather than the superimposed infection with Acinetobacter. Race Acinetobacter infection has no known racial predilection. Sex Acinetobacter infection has no known sexual predilection. Age Acinetobacter infection has no known predilection for age. Other Problems to Be Considered The main differential diagnostic problem presented by Acinetobacter is to differentiate colonization from infection. In the presence of pulmonary infiltrates in ICU patients, CAPC)-associated peritonitis, meningitis, wound infection, or catheter-associated bacteruria, the differential iagnoses include other aerobic gram-negative bacilli that colonize or infect these fluids, ie, Enterobacter species, Stenotrophomonas maltophilia, Burkholderia cepacia, Pseudomonas aeruginosa, Flavobacterium meningosepticum, and Serratia marcescens. Because Acinetobacter is predominantly a colonizing organism, the burden of proof is on the clinician to demonstrate its pathogenic role in a given situation.

Look at the the instruction (2) Essay Example | Topics and Well Written Essays - 750 words

Look at the the instruction (2) - Essay Example In solution, ethanol reacts with the potassium dichromate, reducing the dichromate ion to chromium(III) ion. This reduction results in a change of the solution’s color from red orange to green. The extent of the color change, precisely measured by photoelectric cells revealed the amount of alcohol in the sample (Willet, 1996). This chemical analysis though, is not very accurate due to the presence of interfering compounds which are similar in structure with alcohol. Since potassium dichromate is a strong oxidizer, numerous alcohol groups can be oxidized by it, thereby producing false positive results. New models include breathe analyzers using the fuel cell and infrared technologies. In a fuel cell, two electrodes are immersed in an electrolyte – a substance that conducts electricity. Fuel, typically hydrogen, is provided to one electrode, and oxygen to the other. The result is a flow of electricity between the electrodes . In a breathe analyzer, the alcohol in the breathe becomes the fuel for the fuel cell, the higher the concentration of alcohol in the breathe, the more electricity is generated. The measure of the strength of the current being generated will determine the concentration of alcohol in the breathe sample (Willet, 1996). The fuel cell technology may be considered as chemical sensor even if it is the electricity generated that is being measured. The electricity generated is proportional to the amount of fuel supplied by the alcohol group to the fuel cell. This means that the electricity generated is dependent on the fuel or the amount of alcohol supplied. The limiting factor or the sensor is the alcohol compound in the breathe sample. When the alcohol in the breathe sample is already exhausted, generation of electricity will also stop. Thus, the alcohol from the breathe sample is considered as the chemical sensor since the electricity generated is

Art History Essay Example | Topics and Well Written Essays - 1250 words - 1

Art History - Essay Example The rise of humanism promoted a renewed interest in pagan themes. The writings of the classical authors such as Plato, Aristotle, and Socrates were influential in the new philosophies of the period. Therefore, an interest in the writings promoted an interest in the mythologies of the ancient Classical period (Hankins 14). However, the paintings would reflect the cultural aesthetics of the time period in which they were painted through the clothing and styles that were used upon the figural representations. Their were distinct differences in the work that was created in the late 15th century to that of the early 16th century. The work of the later half of the century was typified by large groupings of figures who created a story based on period interpretations of the concepts of mythological representations, where in the 16th century there is a shift to fewer figures with attention giving to the realism and curvature of the body. Two paintings that can be compared for these attributes are Francesco Cossa’s Triumph of Venus 1469-1470 and Raphael’s Three Graces 1501-1505. The transition between the two centuries happened very rapidly as the abandonment of the Gothic period with its flatter representations gave way to the appeal of the transformational quality of the use of light to reveal curve and depth. In looking at these two pieces of artwork, it is clear that the representation of the three graces are similar in composition, but distinctly different in the way they are presented. The purpose of the Three Graces are to represent the concept of benefits. In most ancient depictions they are shown nude as or in sheer clothing, according Seneca, benefits should be visible (Algazi et al 348). The goddesses are known for the affiliation with beauty, charm, human creativity, fertility and beauty. They are most often depicted as three represented by Aglaea who is

Cost and Value Management Case Study Example | Topics and Well Written Essays - 2000 words

Cost and Value Management - Case Study Example This certainly shows the pragmatism of the firm with regards to its products in the sense that none of the products are rushed into production whatever the results these said products show on the testing phase. That is directly linked to the cost management practices of the firm i.e. the firm is willing to bear some short-term costs given that these cost can initiate the birth of products that are successful and long-lasting in the long run. In addition, the entire case of the Boeing 7X7 shows the commitment and drive of Boeing towards research and development. It says in the case study before the name was changed to 767, approximately $100 million had been spent on this project which were demarcated as costs for the on-going research and development. Therefore, we can see that the costs management practices of Boeing had a significant place in them for large scale research and development projects. Suffice to say, the cost management practices of Boeing are pragmatic yet expansive a nd directed towards the long run. [1] [2] [3] Now, after determining these facts, we will now look at the strengths and weaknesses of these practices of Boeing in light of the concept of earned value management. Before, I delve much deeper into this topic, it is critical to explain that contrary to popular belief, there is a world of difference between the factors that determine earned value and earned value management systems (EVMS). ... ts importance vis--vis the mechanism can be gauged by the fact that large adapt ably priced military defense contracts have required the presence of these prerequisites in order to ascertain the reliability of the results given by the earned value metric as far back as 1967. It is important to note that despite the great important of these prerequisites, they are not essential for the workability of the earned value method. However, the presence of a management control system that fulfills at least part of the standards that have been demarcated by the prerequisites is extremely essential in this case. From here on, the term "earned value management process" will include the pre-requisites for both the earned value and the EVMS criteria. [4] [5] [6] I will first look at the strengths of these practices at Boeing. The earned value approach of Boeing is directly in line with the cost management practices that we have seen in the case study. Despite the very large initial expenditure that is related to the product, the project only went into productions when commitments to purchase were received from one foreign and two domestic airlines, and preproduction orders totaled at least 100 planes. This showed the risk management abilities of the company in the sense that they wanted to ascertain to the minimum a certain number of prospective clients which would be interested in their products. This also showed the strengths of the earned value management process of the business as they want to determine a flexible budget of costs which they would need to undertake in order to complete a theoretical number of orders. Now, this theoretical number would be based on the pre-posed number of prospective clients who had guaranteed their intere st to purchase. Therefore, the entire

State Budget Nationally and in Massachusetts Essay

State Budget Nationally and in Massachusetts - Essay Example The budget cuts ratified in no less than 46 states in addition to the District of Columbia ever since 2008, have been executed in all main sections of state services. The state services where the budget cut have been incurred include the health care segment in around 31 states, primary education segment in 34 states as well as the District of Columbia, higher education segment in 43 states, and services to the old as well as disabled in 29 states in addition to the District of Columbia among other areas. The States have made these budget cuts for the reason that revenues earned by the States from income taxes as well as sales taxes, in addition to other revenue resources used to compensate for the above discussed state services decreased owing to the recession. Simultaneously, the requirement for these state services did not reduce and, in reality, the requirement got elevated as the number of people encountering economic complexities amplified (Johnson & Et. Al., â€Å"An Update on State Budget Cuts   At Least 46 States Have Imposed Cuts That Hurt Vulnerable Residents and the Economy†). ... Throughout the period of dot-com bubble, Massachusetts considerably decreased the income tax rates, elevated the individual exemption level, cut the rate of tax on dividends as well as interest revenue into half in addition to endorsing a number of tax cuts for businesses. The state fell short of recognizing that the economic upturn due to the dot-com success would not last for long (Massachusetts Budget and Policy Center, â€Å"Fiscal Fallout: The Great Recession, Policy Choices, & State Budget Cuts, Fiscal Years 2009-2012†). Consequent to these cuts in the tax rates and other alterations, the revenue collections from tax decreased to around 5 percent of the total state earnings by the end of the year 2009. Thus, there was a diminution of about $3 billion in revenue generated from tax. This diminution in the tax revenue produced fiscal instability over the years. Massachusetts had not reinstated funding for necessary state services or made sufficient deposits into the state f und, in order to be equipped to face potential economic depressions. During the recent financial calamity, Massachusetts had depended principally on around $3 billion funds generated in the form of budget cuts and reserves to deal with the continuing budget shortfall. Massachusetts also collected about $1 billion in the form of taxes, and utilized more than $1.5 billion per annum in the form of Recovery Act as well as associated financial support from the federal government in the last couple of years. The federal government funds performed an imperative function in assisting all the states in the US to protect the vital state services and prevent further tax increments

Medical Ethics Essay Example | Topics and Well Written Essays - 2500 words

Medical Ethics - Essay Example Such an individual whose sole field of training is entirely concentrated with treatment or diagnosis may not easily possess or acquire interpersonal and conceptual skills demanded by consent. It is, therefore, another thing demanding that a doctor ought to acquire expertise and could entirely not be reasonable. It is, therefore, worth recommending that they acquire proficiency in various fields of medicine although also protecting them on a legal framework where their rights may be violated. There will be instances where a doctor will work better aware of the medical ethics involved although not declaring one as ethicists (Beauchamp and Childress 2009). Moe often than not, there are the conflict of interests among the roles. For instance, one could take a nurse as an advocate for her patients who at a moment collide with prioritized tasks such as resource allocation, diagnosis or treatments guided by the principles of contract, misrepresentation and regulation. Observing such an occurrence on a legal platform, courts encompass the role although this could be argued as merely exchange medical for legal paternalism (McFadden 2010). This paper will explore what lies behind informed consent versus disclosure and the terms governing it directed by medical ethics and the legal framework. Here in, Chester v Afshar  (2004)  is one of the  English tort law  cases regarding  causations  in a  healthcare negligence  concept to guide this paper in expounding the con cept. The House of Lords were of the verdict that a practitioner’s failure to provide informed consent to a patient of medical risks vitiates the want to indicate that harm could have resulted from failure to inform the subject. As some of these fields may be non-medical, from a strict perspective, it may derive an argument from withdrawing treatment and information disclosure decisions. The tort of negligence must be patient-centered rather than medical team oriented. It may seem like an

Integrated risk management (financial risk management) Essay

Integrated risk management (financial risk management) - Essay Example World has evolved rapidly over the last few decades. The changes on our economic horizon are just a part of a global economic shift toward better more efficient and transparent systems. The term ‘better’ is a very generic term. This has been used basically to make a statement about diversity. The term ‘better’ changes its meaning every few years for everyone. For example a few years ago it was better to own an apartment in a high rise apartment building than an ordinary house. Today however the trend has changed once again. People prefer buying private houses rather than apartments; even the most expensive ones. This is because of a socio cultural shift in human evolution. This is just a very small example of the change that is present all around us. Another example if of the concept used mostly in International Business Management (IBM) called ‘International Product Life Cycle’. This concept basically assumes that a product exists in every phas e of its life cycle if we look at the world as a whole. A very relevant example would be of a Plasma LCD. These LCDs are in the growth stage of their life cycle in developed countries. In other developed countries however they might still be in the introductory stage. This is just an example of the complexity and diversity that is present in our business environment today. This complexity and diversity makes decision making very difficult. The risk factor therefore becomes even more prominent and damaging. When every decision might be right and wrong at the same time, how can you minimize risk? Moreover a global business environment is order of the day. This means that there are very few large and successful corporations which are not multinationals. Going beyond borders has therefore become a recipe for success. Recently a new phenomenon has emerged called outsourcing. This basically includes using human

Organizational Behavior and Communication Essay Example for Free

Organizational Behavior and Communication Essay Organizational Behavior and Communication is found in every company, organizations, and groups. Organizational behavior and communications are discussed by using Starbucks Coffee Company. The discussion will cover company’s values and mission statement. The mission statement contains the philosophy, vision, and values. Also, some background of the company will be given. There will a discussion on the communication and on what extent this is determine by the Starbucks Coffee Company Culture. Background Starbucks was start in the 1970 in the state of Washington. The name Starbucks was inspire by the novel Moby Dick. In 1987 purchased by a man name Howard Schultz. At the time of the purchase Starbucks had stores only the Pacific Northwest. After the purchase Starbucks was selling coffee in other countries such Europe. In the first vision of Schultz was to fine coffees. Organizational Culture The organizational culture of Starbucks is based on diversity. The formula that they use is Diversity=Inclusion+Equity+Accessibility. The definition is â€Å"Inclusion: human connection engagement, Equity: fairness justice, and Accessibility: ease of use barrier free† (www.starbucks.com, 2013). The company has divided the organizational culture (diversity) in the following parts: 1. Partner/employees: Starbucks wants partners as different as the cities they work in. The proper word could be diverse 2. Customers: Starbuck want their customers to have an extremely nice experience. In order to achieve this Starbucks by giving the customer their preferences. 3. Communities: Starbucks does make investment in local communities as well as worldwide. Starbucks by giving economic opportunities in ways of jobs and other forms of help. 4. Suppliers: Starbucks work with many minority groups of suppliers. Also suppliers that are women. Starbucks support many organizations. Examples of these are Community Service, Youth Groups, and Create Jobs for USA, Also the American Red Cross. The espoused values of Starbucks do agree with the enacted values. Example of this is on July 3, 2012 it was announced that Starbucks will have two openings in Latin America. â€Å"Starbucks Coffee Company reaffirmed its commitment to Latin America with two major openings- its first in Costa Rica, and its firs Farmer Support Center in South America located in Colombia† (China weekly news, 2012). Latin America provides large amount of the coffee that Starbucks us. Another example is that in 2010 Starbucks refuse to raise the prices of the coffee. Most companies raise their prices due the raise of the coffee prices. Starbucks decide not raise the prices for awhile but monitor the prices. The organizational communication of Starbucks is 100% determined by the organizational culture. The communications channels are very clear and easy to use. Starbucks have communication channels that employees can use. These channels are telephone calls, online reporting, e-mail, and written reports. The communication channels for the customers are the Starbucks website. The customer could find the mission statement or locate a store. Also, if a person wants to apply for a job they can do it on the website. Role of Communication â€Å"Starbucks uses a model of communication used generally by smaller group networks, all channel communication† (yahoo.com 2008) The communication plays an extremely important role in the organizational culture of Starbucks. The organizational communication is open to the customer. The customers can talk with an employee then the employees report to the supervisors or department heads. The communication channels are always updated by Starbucks. â€Å"Partners are encouraged to report all types of issues or concerns to the program through their choice of the offered communication channels.† (www.starbucks.com, 2013) Another form of communication is the Standards of Business Conduct booklet. This helps the employees make excellent decision and also how to act with the customers. The communication has no misalignment with the espoused values or enacted values. The organization gives many communication channels for the employees. Another reason is that the company from time to time sees what needs to be change so that the organization can run smoothly. Conflict in group communication Whenever a company or an organization has a group that works together there will be a communication conflict. A solution to any conflict needs to be found before the conflict can come out. While researching Starbucks there was no conflict mention. Starbucks does have a clear image. Starbucks does show press releases on the decision that are being made As for the employees are concern Starbucks does provide communication channels to report any issues. The issue that refers to any communication conflicts in the group communications. On the same website the organization will post any communication about the company. The organization can use the conflict to put an additional person in the group to deal with the conflict and find ways to keep the conflict out of the group. Additional Information Starbucks supports the Earth watch Institute, Save the Children, Mercy Corps, and Plant Green. These are just a few of the organizations that Starbuck is working with. When the employees are making a decision they have standards to rely on. These standards are Standard of Business Conduct. Starbucks has these standards printed in the following languages English, Chinese, French, German, Brazilian Portuguese, Latin American Spanish, and Thai. Conclusion Starbucks is an organization that puts customers and employees first. They have high levels of values, vision, mission, and philosophy. Starbucks do indeed help the communities that have their location. In the pass Starbucks kept their coffee prices down when the prices of the coffee bean were going up. Then Starbucks is opening up business in Latin American and Costa Rica. These businesses will be working hand- in- hand with the local farmers. In addition Starbucks has used the coffee is from the Latin American and Costa Rica. The communication channels are aligning with the mission, philosophy, vision, and values statement. Also Starbucks provide the customers communication channels to report any wrong doing. Starbucks makes extremely high efforts to have a strong company. References About Us. (2013). Retrieved from http://www.starbucks.com Food Weekly News, 145. (2010).; Starbucks Coffee Company; Starbucks Responds to Surging Green Coffee Prices. Retrieved from http://search.proquest.com/docview/75581576?accountid=35812 Our Mission Statement. (2013). Retrieved from http://www.starbucks.com Seazone, S. (July 18, 2008). Successful Application of Organizational Behavior: Starbucks. Retrieved from http://www.voices.yahoo.com Starbucks Coffee Company. (2013). Business Ethics and Compliance. Retrieved from http://www.starbucks.com Starbucks Coffee Company; Starbucks Broadens Presence in Latin America. (2012). China Weekly News, 192. Retrieved from http://search.proquest.com/docview/1022321948?accountid=35812

SWOT analysis for TUI Travel PLC

SWOT analysis for TUI Travel PLC TUI Travel PLC is organized through the merger between TUI Tourism First Choice Holidays PLC on 3 September 2007 and listed as TT on the London stock exchange in FTSE100. TUI Travels headquarter is in UK. The company itself operates in mainstream sector, and specialist sectors that includes accommodation destinations, specialist activities. Today, TUI Travel PLC, the success leisure travel company, have around 27 key source markets, 500 000 people that they employed, and operate their business in more than 180 countries with 30 million customers. TUI Travel PLC (2010) SWOT analysis Strengths -Well recognized brand -Superior management team effective operations -Market leader well responsible corporate governance -Good marketing skills economies of scale -Good financial stability. Weaknesses -Heavy reliance on technology -Capacity-led volume reductions backfire -Diverse portfolio and potential risk to cost of financing. Opportunities -Expand Low-Cost Airlines/ form Alliances -Doing Investments -Market Specific Targeting (Ecotourism, Medical Tourism) Threats -Climate change -Hedging and exchange rate -Geopolitical/ natural catastrophes/ pandemic, supply chain / product failure -Supply Chain / Product failure -Aviation cost flow fund of capital cost -Economy decline and impact of consumer demand capacity commitment -Decline in market share Strengths There are five strengths of TUI. First, TUI Travel PLC has more over than 200 brands. Most of the brands are well recognized such as TUI, Thomson, Fritidsresor, Jetair, etc. And most of these brands are the trusted brand that leading in the market place. Second, they have many experienced leaders and also they have around 50,000 colleagues that commit to TUI Travel PLC where the company builds a better working condition for employee such as reward, employees survey, etc. Through their superior management team, the company has an effective operation which are flexible business model where they can adapt and meet to the changes happen, strong performance, synergy, and merger integration processing well. TUI Travel PLC (2009) Third, they are the number one travel websites in UK Germany by visitor numbers, number one in water based holidays, snow sports, adventure, etc. TUI Travel PLC (2010) shows that TUI Travel PLC was a market leader. Since they are the market leader, they are well responsible in governing their corporate business which is being ethical such as controls the usage of carbon emissions. Fourth, TUI segmented their market into niche market that provides product differentiation. Their distribution strategies are through internet, call centre, and retail shop. Since, they are the largest distributor in the large market, it is certainly benefits them such as supplier advantage, innovation/ RD, and cost reduction. Therefore, company has effective marketing skills with an efficient distribution channel which helps them to reach customer satisfaction. And Fifth, TUI Travel PLC maintains their finance stability through hedging by a group of expertise and cash balances from the strong relationship with banking financing partner. TUI Travel PLC (2009) Weaknesses There are some weaknesses that we have identified. First, TUI is highly relying on technology to operate their business in servicing and trading around 27 key source markets. So if there is any faulty, it may interrupt the business activities. Second, their results in planning on increase volume of sale which offers low price bid are not to their expectation, they get wrong speculation on the market situation. Third, risks such as liquidity and cash management may happen when companys expansion grow so fast and diversify. TUI Travel PLC (2009) Opportunities Some opportunities may happen such as profit margins will be increased if take chance of low-cost airlines such as Air Asia, Etc. or forming alliances since people likes to travel in budget airline with their limited budget. Second, doing some investment and expansion since there is growing markets around such as in South East Asia, Africa, Middle East, Etc. that have a good infrastructure and destinations. Third, target new market segment since ecotourism and medical tourism are emerging because people wants to travel for their own purpose such as want various adventure and have treatment. Threats Company need to look forward the threats which are climate change due to the global wastes such as carbon emission that will affect the travelling activities. Next, fluctuation of foreign exchange and fuel prices that may interrupt hedging process and unstable economy that may cause cost base increase. Third, political instability such as riot, natural disaster such as tsunami/volcano eruption, and diseases such as H1N1 will affect the operation to the desire destination and safety of customer. Fourth, even though TUI is a big distributor, building relationship with supplier is still important so that they able to maintain their supply chain and provide the qualified product to customer. Fifth, if not able to secure the fund and capital cost of aircraft it may cause a lot of expenses. Sixth, company need to be prepared that there might be economy decline that bring impact of consumer demand capacity commitment. Seventh, TUI is not the only one that keeps progress in the tourism indu stry; there are many competitors that TUI needs to be aware. TUI Travel PLC (2009) Recommendation Since there is booming in the tourism industry, competition is arise. And TUI Travel has their main competitors which were Thomas Cook, MyTravel Group, ReweTouristik, and First Choice Holidays. To be able to maintain their position, my recommendation to TUI travel are international strategy and differentiation from their competitors in attract customers, gain market share, and growth where there are opportunities that actually can be apply from my SWOT analysis such as alliance, target to new market segment, expansion in other country, Etc. TUI Travel is a big company and operates in many sectors. They have big responsibilities and challenges in running a big company. My recommendation to TUI travel is monitor well their business performance such as add value product and service in achieving customer satisfaction and loyalty, innovation, social responsibility, build better working conditions, and upgrade technology changes in achieving better information. Reflection From this report, it is compulsory for TUI Travel PLC to analyze and make sure to have a good research before take any strategy action. Through analyzing and understanding the PESTEL and SWOT analysis, I believe the company can still continue to emerge with the opportunities that they can get, handle their challenges, and develop their business. Because through analyzing, company is aware of whats happening and will able to find solution in different challenges that they may face. I have recommended some solutions through the capability that the company did not aware and it can be works on it. It will be successful solved the situation if the company implement and monitor it well. And through this report, I learn and experience a lot in how to analyzing and conduct TUI Travel PLCs SWOT, PESTEL analysis, and recommend solutions after a better understanding in the lesson of SWOT, PESTEL analysis, and discussion of group presentation.

A Thankful Wedding Speech by the Bride :: Wedding Toasts Roasts Speeches

A Thankful Wedding Speech by the Bride Anyone who knows me well enough will know that it is hard to keep me quiet and today is no exception - I thought it only appropriate that the bride speaks, although I promise to keep it short! The main reason I wanted to make a speech was to personally say thank you to some very special people who have contributed to today: (To the groom) Firstly, and most importantly, you've made me so happy since we met two years ago and today is the happiest day of my life. Thank you for making my life complete. Knowing your track record at either missing weddings or forgetting (or losing) your suit, I should also thank you for turning up at the wedding (eventually!) where we me, and, more importantly, thank you for getting to the church on time today and in your suit. I would also like to say a big thank you to my bridesmaids. Firstly, my sister, for looking after me today and also on my hen weekend! Thanks very much for arranging our weekend in London, I’m sure everyone will agree we had an excellent time and I have a little something for you as a small token of my appreciation. And of course my other gorgeous bridesmaids who've been little angels today. I have a little something here for you both too. Thank you very much. (Presents gifts) I would like to thank my mom for all her help and support not just today but over the years and for giving me my â€Å"something old† which I'm wearing for luck today. I have a small gift from us for you. I couldn't have been luckier to have such wonderful in-laws, thank you for making me feel so welcome in your family and for all your support with the wedding arrangements. A special thank you to my mother-in-law for sorting out the bridesmaids outfits and for making all of the invitations and order of service cards which were beautiful. And to my father-in-law, thank you for your lovely reading in church today.

A Raisin in the Sun Essay: Importance of Deferred Dreams

Importance of Deferred Dreams in A Raisin in the Sun      Ã‚   A dream is a hope, a wish, and an aspiration. Young people have dreams about what they want to be when they grow up. Parents have dreams for their children's future. Not all of these dreams come true at the desired moment - these dreams are postponed or "deferred". A deferred dream is put on the "back burner of life"(Jemie 219), and it matures to its full potential, and is waiting when you are "ready to pursue it"(Jemie 219). It is assumed that the deferred event, though later than hoped for, will eventually come true.    Deferred dreams are a significant component of "A Raisin in the Sun"; the word "dream" is used a total of fourteen times throughout the play. Mama, from "A Raisin in the Sun", experienced a "dream deferred" (Hughes). Mamas dreams were for the happiness of her children, and a new house. She and her husband Big Walter put everything they had into getting that house "with a little garden in the back" (Hansberry). When she gets the insurance payment after her husbands death and puts money down on a house in Clybourne Park, she is ecstatic. The dream was deferred many times. She and Big Walter simply didn't have the money to purchase a house and move out of the apartment. "I s... ...ill likely come true.    Works Cited: Hansberry, Lorraine.   A Raisin in the Sun.   New York:   Signet, 1988. Hughes, Langston. "Dream Deferred." Perrine's Literature: Structure, Sound, and Sense. Ed. Thomas R. Arp. Ft. Worth: HBJ, 1998. 637. Jemie, Onwuchekwa. "Langston Hughes." CLC. Vol. 35. Ed. Daniel G. Marowski. Detroit: Gale, 1985. 219-220. King, Martin Luther, Jr. "A Testament of Hope: The Essential Writings and Speeches of Martin Luther King, Jr., ed. James M. Washington. San Francisco: Harper, 1986. Wintz, Gary D. "Langston Hughes." CLC. Vol. 10. Ed. Dedria Bryfonski. Detroit: Gale, 1979. 279-280.

Michael Moores Bowling for Columbine Essay -- Films Movies Michael Mo

Michael Moore's Bowling for Columbine In Bowling for Columbine, Michael Moore, an award winning writer and director takes a look at some of the many social problems that plague America to this day. Moore starts his documentary by briefly talking about the Columbine High School shooting and then moves on to discuss things that may have truly been a factor in some the aggression that the two students so aggressively took out on their peers. Many issues are talked about in this movie including but not limited to: The Oklahoma City bombing, the presence of a leading tactical weapons provider located near the small town of Littleton, and many others. Not all of the things brought up in the film directly relate to the incidents at Columbine High School but rather provide a broader idea on the state of America today. Issues of the white man's ever growing fear of the African-American are traced back to the roots and then brought into ideas applicable to present day. Along with such ideas, the main point of this film is th e influence of government and the media to instill fear in our people as a whole. Moore is somewhat of an extremist but brings his points to the surface in a way that people can relate with and understand. After seeing this film I walked out of the movie theatre feeling more enlightened on some of the political topics at hand in this country and I agree wholly with what Mr. Moore has to say on these issues. Michael Moore, as mentioned before, is a controversial writer/director that aims at bringing topics to light that are either overlooked or ignored by the American people. He has previously released films that bring to light, the corporate leaders of America and their ability to get away with just ab... ...e tone of sarcasm that he presents his views, it almost brings about a sense of seriousness, as you know that what he said is in a sense somewhat amusing but not laughable. When something like that is presented the only thing left for you to do is to think about what is being said. Moore is an influential person that knows how to deliver a point and when he has said what he has to say you will sit back and ponder his ideas for sometimes days, if not weeks. Moore takes a film that would seem to focus on one particular incident and broaden it to the problems that plague America as a whole today. This film was one of the most thought provoking insightful pieces of work that I have seen in a long time. Source Bowling For Columbine. Michael Moore, Charles Bishop & Charles Donovan. Theatre Film. United Artists, Alliance Atlantis, and Dog Eat Dog Films, 2002.

A Web of Brands Essay

The essay, â€Å"A Web of Brands† by Naomi Klein focused on the relationship between clothing manufacturers in Toronto, Canada during the 1930’s and the clothing manufacturers in Jakarta during the 1980’s. The responsibilities for the web brands were accounted for cheap labor and the need for money of young Jakartans in order to survive. The need for cheap labor and the use of young adults resulted the people to take jobs far from their country. When Klein wrote about global coincidence. He also stated that there was a noteworthy alignment of two or more events that have no evident causal connections. These were seen when he spoke with the Kaho workers about working and living in a clothing factory. The ironic part was the fact that the factory where the London Fog Clothing in Jakarta was made, was the same manufacturer that Klein’s apartment building used in making the clothes during the 1930’s before the operation was finally moved to Jakarta. The purpose of the introduction was to paint a picture of Toronto during the 1930’s when clothing manufacturers still existed in town. Since the factories have now been moved to Jakarta, nothing much were left, but signs and loft apartments. Klein repeats the word â€Å"abysmal† twice in his essay with great detail because of the horrible condition that the Kaho workers endured during their days at work and at home. â€Å"Abysmal† usually connotes the feeling of being extremely or hopelessly negative, with the notion of having severe conditions. Postindustrial, on the other hand, is defined as a society wherein an economic transition occurred from being a manufacturing based economy to a service based economy. Furthermore, â€Å"limbo† is defined as the state of being disregarded or forgotten. Being required by rules is the definition for â€Å"compulsory†. Receiving something, such as money, either given or received as payment is connoted for compensation. Recourse, on the other hand, is defined as the act of turning to someone for assistance. Moreover, charades is defined as the acting out of a phrase by an individual for others to guess. Tenacious is then defined as being good at remembering. For euphoric, it is defined as the imparting of great feeling of well-being. Lastly, manic is defined as the state of high excitement and activity found in bipolar disease and is occasionally incorporated with other mental illnesses. The connection I had with logos was a very good question. I do not buy things merrily just because of the logo they carry. I buy goods, such as clothing, cars, electronics, and food for the reasonable price they have and not because of the brand/logo. For once, I bought two Champion t-shirts for the price of one, as compared to a Nike shirt, where I have to pay for a full price. I have always believed in bargain shopping and not in logo shopping. In the essay â€Å"Live free and Starve† by Chitra Divakaruni, the thesis is stated when Divakaruni writes â€Å"the liberals passed the bill†. Third world counties were names given to nations that were underdeveloped economically during the 20th century. The name Third World arose during the Cold War refering to nations that did not belong to the First and Second World countries. While there is debate over the appropriateness of the term, and no alternative is without detractors, the term is one embraced by many. As Americans, we are at the top of the pyramid, having moved up by satisfying all needs required at each level. When Divakaruni wrote about the Maslow pyramid, her purpose was to show that even if Americans were at the top, it is difficult to satisfy the needs of each level. The third world countries were not priviledge to have the opportunities Americans or other first and second world countries have, such as excellent education, decent jobs, and proper shelter to live in. The effect of the last paragraph and the rhetorical questions Divakaruni had was a strategy on how people will be educated and survive when the bill passes. By doing this, Divakaruni brings up some very good points as to how the people will survive once the bill is passed. The metaphor that Divakaruni used when writing about children laborers means that if the children stop working, their families will not have any money to survive. For short, the childreen need to work in order to financially support their families. The most basic cause of a large, poor family is survival. This can also be attributed to all of the family members being required to work in order to provide food and pay the bills. Although a large population of poor families exist in the United States, reasons may be attributed to the fact that Americans are sending good jobs to other countries in order to acquire cheaper labor, instead of keeping the jobs in the country to lessen poverty. Moving on, the essay â€Å"Drugs† by Gore Vidal is not outdated in terms of views regarding drugs in the United States. In this regard, what Vidal wrote about the government is true up to this day. Vidal appears to anticipate the response of the audience in the sixth paragraph of the essay. When Vidal asked questions within the paragraph, he gave anticipated answers to what the readers might say or think. The function of the rhetorical questions within the essay was a way for the public to ask themselves the same question while reading. By doing this, Vidal made the readers view the current situation with drugs in our country. Exhortation means a communication intended to urge or persuade the recipients to take some action. GNP, on the other hand, means Gross National Product. Mainliners is a slang term; referring to a principal and easily accessible vein, usually in the arm or leg, into which a drug can be injected. Furthermore, â€Å"perennially† means in a perennial manner repeatedly. Curtailed means to cut short or reduce. With the underestimated phrase, Vidal meant that he was not doing anything on his own, accepting what Homer gave him, but making it even worse. I am in favor of legalizing non-narcotic drugs. I have been to Amsterdam and the Netherlands. I have seen the possibility of how the United States could legalize these drugs. Amsterdam is a pleasant place to visit with wonderful people who live by. The country has positively allowed the legalization of non-narcotic drugs. Cafes, where drugs were available, where open for sale to the busy public. The selling of drugs is only monitored by the owner, who in turn, was carefully monitored by the Amsterdam government. I spent eleven weeks in Amsterdam, but I saw no dealers nor addicts. What I saw was a guy in the cafe being neglected with the drug, for he was already high. I believe that the legalization of the non-narcotic drugs in the United States would work in the country. If the Europeans were able to handle it, the Americans can. The essay, â€Å"Safe Sex Lies† by Meghan Daum, the awareness for AIDS became a pop culture, especially to people who did not believe that it can happen to them. Therefore, it has taken on the power of a myth that this belief on one’s social status can avoid transmission of HIV. There are two types of â€Å"Safe Sex Lies† discussed in the Daum’s essay. The first was â€Å"you do not know where they has been† and the second is â€Å"they did not tell me that he was shooting drugs†. These two examples of the lies about safe sex make the average person look ignorant. The effect of Daum’s confession is focused on the fact that no one has a perfect life. Repeated tests makes a person feel more at ease about the aids situation. People need to be more cautious with what they are doing, especially when it comes to having sex with their partners, whom they know little about. Children of the 20th century have been repeatedly told about the aids virus. As we all know, kids believe almost everything they hear on the radio or see on television. The effect of the word â€Å"those† in the first paragraph is a sarcastic meaning for all the needles and condoms that Daum had seen in her lifetime. The effect of the informal language that Daum used in her essay was effective for the essay. By writing the essay in an informal manner, the reader easily comprehends what is being said, receiving the points easily. Writing the essay in an informal manner was a good decision from the writer’s end, resulting in more queries about the said AIDS virus. I feel that handing out packets of condoms to kids these days is a bad idea. They are given the impression that engaging in pre-marital sex is alright. Sex should not be rushed, it has to wait either after marriage, or when both are mature enough to handle the consequences that come with it. Nowadays, what all the kids see on television is someone blowing up a condom. After such deed, they do not know the harsh realities that come with it, when broken. This is no joke, be cautious and aware of what you are doing.

Four Steps for Business Analysis Essay

4. Four steps for business analysis are discussed in the chapter (strategy analysis, accounting analysis, financial analysis, and prospective analysis). As a financial analysts, explain why each of these steps is a critical part of your job and how they relate to one another? Answers: a. Business Strategy Analysis This analysis is help managers to identify key profit driver and strategy risk. Business strategy analysis includes analyzing a firm’s strategy and its strategy in order to create competitive strategy. Most managers set corporate goals and then start to formulate the strategies that help to achieve those goals. However the most critical is how two fundamental problems is the connection in approaching the strategic management. First, most business are engage in concerns and have set in certain activities that are a reflection from decision made in the past. Second, managers are tempted to engage in a strategic of the firm without understanding the health of their existing strategy. This can create a new problem for present strategy. After indicate a strategy process complete, the manager then can assess the quality of the strategy. b. Accounting Analysis The purpose of this analysis is to evaluate accounting quality system in a company by assessing of the stability, viability, and profitability of a business or a project. An accounting analysis carried out by professionals who know how to prepare reports and how to use of info obtained from financial statements and other reports. One of the key areas of accounting analysis is to conclude of company’s past performance into an estimate of future performance. Accounting analysis is includes of calculating ratios from the data to compare with other companies. c. Financial Analysis This analysis is use to calculate the investment value of a business, stock or other asset. There are two important skills need related to financial analysis. First the analysis has to be systematic and efficient. Second, allow the analysis to use financial data to explore company issues. Financial analysis can help an investor to get wealth of information about a company. Knowing relationship between ratios and what the function for future are key to determine future success. Financial statements are essential for business because this can help management to find information and knowledge for investor. d. Prospective Analysis This analysis is focus on forecasting analysis of future financial information of a company and the last step from business analysis. The key areas in this analysis are projecting income statement and projecting the balance sheet. The most important element is the forecasting of the revenue growth. This is based on PEST analysis; industry analysis; company-wide analysis. Forecasting has to be comprehensive including all financial statements. The key should be the key measures such as sales growth, ROE, and earnings. 3 Questions for discussion 1. What is the biggest effect after Dot-Com crash in 2000 for investors? 2. What are the primary factors that led to the burst of the Internet bubble? 3. What is the different between buy side analysts and sell side analysts?

Summary of the Article “All Fired Up-Tapping The Rockies” by Mitchell

The article ‘All fired up-Tapping the Rockies' by John G. Mitchell appeared in July 2005 issue of National Geographic. It is an interesting commentary on energy development initiatives that are being planned for Rocky mountain region in Wyoming. The article identifies five important locations in Rocky Mountains that have been selected by the government for energy exploration. The Bureau of Land Management controls these regions and can lease them out for energy development when the right time comes. Already, Pinedale mesa has seen aggressive gas and energy development activities which have dented the beautiful landscape to a large extent. The area is laced with pipelines and there are already 500 wells that BLM plans to use for natural gas extraction purposes. The number of wells is likely to rise to more than 3,000 soon. It must be made clear that if all these regions are fully exploited, it can cause serious harm to the environment and for this reason, there is a provision in Bush administration's 2001 National energy policy report that indicates that 40 percent of natural gas resources found in Rocky Mountains will not be used because of environmental concerns. But opponents put the figures at 12 percent. It is interesting that while BLM is proposing more aggressive exploration, it has not yet fully exploited the existing leased natural gas resources. Out of close to 46,000 leases nationwide, only half were producing anything while the rest were lying idle. Why lease more land when the existing leases are not being utilized properly. Throughout this region, two types of natural gas are being targeted: tight sands gas and coal bed methane (CBM). The Powder River Basin is rich with CBM resources but extracting the gas is more costly than sands gas even though drilling costs much less. The extraction problem is also aggravated because of the water that comes out during exploration. This water has to be safely disposed off but it is highly saline and can thus cause damage to land and crops. While the officials might come up with many benefits that they feel would accrue to landowners with this kind of exploitation, the residents of the region do not agree with them. People believe that due to lack of water, the area has become unlivable. Montana's Rocky Mountain Front is another area rich in natural resources but it is less vulnerable than other parts because owners have rights to mineral under their land. However if aggressive energy developments efforts are started in this region, even these owners will be forced to allow vehicular access to neighboring wells along with pipelines and drill pads. People are furious with BLM's inability and lack of commitment to provide safer environment. Some ranchers in San Juan Basin complain that their region has become unfit for cattle because of the wells. Land erosion and pollution have made the environment hostile to cattle. The article speaks against government's energy policies and explains the environmental damages that would result due to unmitigated use of land for energy exploration. People have complained of government's failure to take into consideration environmental safeguards which has made living harder. Water resources are being brutally exploited for gas exploration when it is desperately required by the residents to meet their daily consumption needs.

BMW Currency Hedging

The BMW Group will expand production capacity at its US plant in Spartanburg from some 150,000 to 240,000 units by 2012. Plans for the expansion are already underway. Capacity at the Oxford MINI plant is to be increased to 260,000 units per annum—without making further investments in infrastructure.The BMW Group will take the first step towards expanding its capacity in China by raising it from 30,000 to 44,000 units a year. Furthermore, the company will work on strategically increasing purchasing in US dollars. One aspect is the local content of the vehicles manufactured in the USA. In recent years, it was increased from about 30% to more than 60%. Another aspect is purchasing in the NAFTA region for production in Europe and other regions. In 2006, the NAFTA region accounted for some 9% of BMW’s global purchasing.BMW Group set to tap new business fieldsThe BMW Group will continue to grow by introducing new models going forward. In addition, the company will develop new fields of business and operate along the vehicle lifecycle as well as along the value-added chain. This includes the planned development of new sales channels in the accessories business. In the pre-owned vehicle business, the company operates in the premium pre-owned segment. Both activities are lucrative, since a mere 25% of the revenue generated over a vehicle’s lifecycle stems from the new car business. Moreover, the BMW Group plans to offer entirely new individual mobility services as well as service modules.By adopting this new strategy, the BMW Group has set the course for a future of success. â€Å"We will continue to write the BMW Group’s success story. Our entire management team is committed to this,† Reithofer declared.

Helens Trading Card Company Case Study Example | Topics and Well Written Essays - 3000 words

Helens Trading Card Company - Case Study Example We will examine the role that a Systems Development Methodology and its associated System Development Life Cycle (SDLC) will play in designing an information system for Helen's company. To have insight into the background, I will portray it briefly. Helen started off her company when an online trading card company asked her to buy and sell its cards for it. Initially, we can say that it was very small scale because before that, she would only buy trading cards for her son. Soon afterwards, she started her own company and became an authorized trader. This meant that now she now had more information to manage and use. Her company must have been small because trading cards is not a large-scale business as it is. But she still had information to manage hence she needed a system that would help her deal with all this information about her stakeholders. This, indeed, would be an Information System. Helen has a few requirements for which she needs an information system. According to these requirements, a Systems Development Methodology and its associated model, the JAD model, in our case will be used to develop this information system. Helen needs a system that will enable her to store details about the individual trading cards which she has for sale, as well as packs of structure decks, and games mats, etc. She needs a system that will store information about her received orders. ... Why are we discussing her requirements It is important to understand these requirements as the first step towards developing a system, using any model of the Systems Development Methodology. If we fail to understand the requirements, we will certainly fail to provide her what she wants and then no matter, what model or methodology is used, the system will fail (Pressman, R.S., 2005). Information System - What is it An Information System is a framework or a structure of any sort that would enable and facilitate Helen to process her data and manage her information. There are many different kinds of systems that keep changing as technology grows (Betts, G., 2007). She has so much information about the companies that she buys from, the customers that she sells to, the orders that she receives and the products that she makes. It will much simpler for us if we break down all these requirements and view them in isolation. First of all, Helen needs to deal with the information regarding her suppliers. A supplier could be any company or person which Helen purchases cards from. Helen wants to store information about what she has bought, who she bought it from and how much she paid for it. According to most analysts, her requirements fit perfectly with a Supply Chain Management System. She will be able to handle her suppliers effectively with this. But if she is handling only her suppliers, where does her customer and order management fit For this, she could invest in a Customer Relationship Management System. This way she can understand her customers, give them value and retain profitable ones. Those who are not profitable can be studied

Cereal Aisle Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Cereal Aisle Analysis - Assignment Example Consumer behavior process comprises of different stages which are undertaken by every customer. These stages are problem recognition, information search, and evaluation of alternatives, purchase decision, purchase and post-purchase evaluation. Customers need to firstly identify their need with respect to purchasing a product or service. This kind of need is further utilized to search information and take appropriate action. All possible alternatives available in the market place are identified by customers. Finally purchase decision is made and products or services are purchased (Alba and Hutchinson, 2008). Growth or success of a brand depends on post purchase evaluation. I visited a local grocery store where I observed behavior of three consumers who were going towards three different aisles. All of the three consumers had different demand such as one wanted to purchase breakfast cereals, another was looking at bread aisle, and third was visiting cereal aisle. Customer A had a need for breakfast cereals and the lady was visiting the store outlet with her kid. She compared prices of all breakfast cereals kept on the track and selected some like Kellogg’s, Lucky Charms and Cocoa Puffs. However while making final purchase decision her kid put across his preference towards Kellogg’s Apple Jacks. The lady finally purchased breakfast cereal of Kellogg’s. On the other hand, customer B was in a hurry, he smartly moved in and went to specific department to purchase a particular brand’s bread.

Policy in the Human Services Assignment #2 Example | Topics and Well Written Essays - 1750 words

Policy in the Human Services #2 - Assignment Example The different stages right from deciding on the agenda or issue for which the policy is needed to be framed to the implementation of the final policy is effectively reflected in the following diagram. The policy making stages reflect after identification of the issue for designing of the policy, reflects on evaluating the problems and the different options for setting up of the policy. After the selection of the right or favorable option the policy making process focuses on generation of legislative and regulatory procedures for designing of the policy before implementing the same to bring about necessary changes. The process of designing or generating a policy is also observed as an effective cycle of different types of activities that are conducted in a specific order. The different types of activities that are conducted in a chronological fashion are identified as recognition of the problems or issues based on which the agenda can be constituted, analysis of the policy to be made, evaluation of the tools for designing of the policy, making effective consultation and collaboration with interested stakeholders, coordinating with other principal areas, formulation of decisions re lated to the policy, implementation of the decision made and finally evaluating the potentiality of the implementation phase in meeting the policy objectives. The above discussion is diagrammatically as follows. Work Life Inc. is a company that works as a consultancy in the generation of effective strategic and marketing solutions for different companies operating in the services sector. Mainly based in United States, the company is currently observed to focus on becoming a multinational company through setting up of branches in different parts of the world both in developed and developing nations. In its bid to internationalize, the company aims in generating a policy framework on incorporating a diversified workforce that

More Casino's Means More Gambling Addictions in Florida Research Paper

More Casino's Means More Gambling Addictions in Florida - Research Paper Example According to this advocacy group and other casino opponents, legalizing more resort casinos in Miami and other cities in Florida would not only multiply gambling problems but would also lead to a rise in crime rates in Florida (Randazza, P. 69). The arrival of more casinos and the resultant effects such as crimes and gambling addiction would imply more of taxpayers’ money, about $3 billion in incarceration costs according to the No Casino Advocacy group, would be spent. With the arrival of mega-casinos in Florida, the anti-casino groups feel that Florida laws on gambling need to be changed to reduce the negative impacts of casinos and gambling on the people of Florida. While those supporting the arrival of gambling resorts in Florida tout the casinos’ job-creation potential, the opponents of these casinos emphasize that Florida needs to face the reality of the crimes and other ills that would accompany such initiatives (Vasquez, P. 8). Evidently, the rising numbers of c asinos and resort casinos in Florida have resulted in an increase in the number of gambling problems such as addiction and gambling-related crimes (Randazza, P. 71). This paper thus explores the assertion that the more casinos there are in Florida, the more gambling addiction will be reported. ... In fact, today, Florida is known for sunshine and amazing beaches with hundreds of thousands of international and local visitors making their way to the city’s casinos every day. Besides Miami, the other major towns in Florida in which the number of casinos have noticeably increased in recent times are Tampa, Fort Lauderdale, Daytona Beach, Orlando, and Cape Canaveral. Unfortunately, the Florida casinos are not only famous for their sunshine and sandy beaches; they also offer booming businesses, more so gambling, which has been on the rise as more casinos come up every other day in Florida (The Florida Council of Compulsive Gambling, 2012A, P. 10). In other words, gambling has not only increased in Florida due to the many casinos but the problem of gambling addiction has also become a more serious issue. Gambling Florida has not become a problem to the state government only but parents as well since children have also become addicted to gambling. There are numerous types of ga mbling taking place at the Florida casinos in which people get addicted. These games include the famous table games such as Texas Hold-em poker and blackjack. The other common gambling games in Florida casinos are roulette, cruise ship gambling, land-based gaming, slot machines, and dog-track betting among others (The Florida Council of Compulsive Gambling, 2012b, P. 3). Because of the increasing number of Casinos in Florida and the accompanying gambling problems such as addiction, the Florida Council on Compulsive Gambling has been called to action in recent times, particularly on its help line, which has reported an increase in calls for help. The increase in calls for its help has led the Florida Council on Compulsive Gambling (FCCG) to conclude

Political Parties Research Paper Example | Topics and Well Written Essays - 2000 words - 2

Political Parties - Research Paper Example In consideration of the American political organization, a discussion on decentralization will be elaborated as the basic trait of the American political party system. Furthermore, it deliberates the state political party organization in the U.S. Definition of Political Parties Political parties are defined as groups of organized individuals who obtain and perform political power. They refer to political organizations that attempt to influence or administer governance by trying to elect their own candidate for a political position. They often take part in election campaigns and political debates. These groups of people possess ideals or vision manifested in a party program. This program is supported by a platform which contains particular objectives. These parties form a coalition in support of its platform although interests differ at some point in time (Katz and Crotty 6). In the U.S., there are two political parties that dominate the nation’s political system, namely, the D emocrats and Republicans. The two political parties had elected their own candidates for the presidency since 1852 had and governed U.S. Congress since 1856 (â€Å"Democratic-Republican Party†). The Democratic Party is the eldest among all political parties in the world. This party’s ideals lean more on economic matters. The economic ideals and platform of this party was greatly influenced by former U.S. President Franklin Roosevelt in 1932. This political party obtained the most number of affiliated members in 2004 wherein it garnered about 72 million American supporters. The incumbent president Barack Obama is the 15th president to be under this political party. Significantly, it also became the majority party in the senate since 2006. In 2011, the supporters for this political party had declined in number, but still remains to be larger than its counterpart, the Republicans (Wagner 56). The Republican Party became prominent when Abraham Lincoln won the presidential elections in 1860. This political party champions the platform of American conservatism. It pushes more on fiscal and social conservative ideals, alongside liberal ideologies on economics. The last Republican president to hold office was former President George W. Bush. In terms of the presidency, this political party has succeeded in putting 19 presidents in the White House under its organization as compared to the Democrats who have been close in winning 15 presidential seats (Anderson 45). Aside from these two prominent political parties in the U.S., there are other political parties that exist which are known as the major third parties, which include Constitution Party, Green Party, and Libertarian Party. The Constitution Party’s platform focuses on ideals that are based from the U.S. Declaration of Independence and the Bible. The platform of the Green Party involves more on environmentalism while the Libertarian Party upholds the philosophy of libertarianism (Maisel and Berry 75). Functions of Political Party System The main point of political parties is to group individuals together, who hold the same ideals toward the government. These individuals coordinate their efforts in electing their own candidate to hold a position in the government in order to push their respective platforms to realization. The U.S. has a two-political party system, which consist of Democrats and Republicans. Despite having the existence of minor parties in the political scene, none have succeeded in

System analysis and design 251 Essay Example | Topics and Well Written Essays - 1000 words

System analysis and design 251 - Essay Example Due to the disadvantages of this system, Helen McPherson seeks information systems that are crucial to the achievement of modern business organizations. Information systems are the hardware and software applications that sustain data-intensive functions. They involve  an integrated set of mechanisms for gathering, storing, and handling data and for provision of information, facts, and electronic products (Stair and Reynolds 2013, 120). Business corporations (OT included) and other institutions depend on information systems to implement and manage their functions, interrelate with their consumers and suppliers, and contend in the marketplace to gain competitive advantage. With this system in place OT will be able to serve their customers efficiently and accurately. This Functional Requirements Report provides information system fundamentals that will facilitate the Customer Booking system including accommodation booking of OT (Stair and Reynolds 2013, 156-200). This Functional Requirements Report identifies the required system capabilities that would enhance OT customer booking and accommodation facilities to improve general performance of OT (Institute for Systems and Technologies of Information, Control and Communication 2006, 264). The capability of incorporating IT efforts with business activities and purposes. This potential is to administer organizational preparations, structure procedures and staffing tacking any predicaments in OT booking arrangements Functional Requirements Report provides new information system’s scope through context Data Flow diagram. It is easy to analyze the scope through the diagram. This Functional Requirements Report identifies the below procedures as critical information system that would enhance OT’s customer booking system. OT novel customer booking system allows integrate OT management, accommodation department, customer request, departures, marketing, and

Create a needs assessment OUTLINE (NOT PAPER) that describes and Research Paper

Create a needs assessment OUTLINE (NOT ) that describes and documents the health status of SMOKING ADDICTION IN COLLEGE URBAN CAMPUSES....(NEW JERSEY CITY UNIVERSITY) - Research Paper Example Furthermore, the environs of the city are surrounded by neighbourhoods where drug peddling is rampant, thus a close proximity for the students to access the substances. 1. In 2012 the rate of drug addiction in universities and colleges in America was estimated at 46.7%, 29.6% among the drug users did not graduate or dropped out of school out of school before completion of their respective courses. 3. The number of learners who utilised illicit drugs went up by 3.4% in 2012; those who drank alcohol increased by 157% as compared to the previous year (Center for Behavioral Health Statistics and Quality, 2014). 3. Approximately 4,645 cases of health complications were reported in 2012 as a result of substance abuse 90% of them were related to smoking while the rest use of alcohol and marijuana combined (Gfroereret al.2004). Center for Behavioral Health Statistics and Quality. (2011). Results from the 2010 National Survey on Drug Use and Health: Summary of National Findings (HHS Publication No. SMA 11-4658, NSDUH Series H-41). Rockville, MD: Substance Abuse and Mental Health Services Administration. Center for Behavioral Health Statistics and Quality. (2014). 2012 National Survey on Drug Use and Health: Methodological resource book. Rockville, MD: Substance Abuse and Mental Health Services Administration. Gfroerer, J., Hughes, A., Chromy, J., Heller, D., & Packer, L. (2004). Estimating trends in substance use based on reports of prior use in a cross-sectional survey. In S. B. Cohen & J. M. Lepkowski (Eds.), Eighth Conference on Health Survey Research Methods: Conference proceedings [Peachtree City, GA] (HHS Publication No. PHS 04-1013, pp. 29-34). Hyattsville, MD: U.S. Department of Health and Human Services, Public Health Service, Centres for Disease Control and Prevention, National Center for Health

Implicit cognition Essay Example for Free

Implicit cognition Essay Implicit cognition refers to internal influences that affect an individual’s behaviours. The identifying feature of implicit cognition is that an individual’s past experiences can influence their judgements in   fashion that the individual is not introspectively aware of – i.e. the person is not conscious of the fact that the experiences have affected his/her perceptions in such a way. (Greenwald Banaji, pg 4; 1995) Evidence supports the view that social behaviour and attitudes in particular are often based largely on unconscious attitudes, for example an individual’s attitudes towards a specific ethnic group are prone to be implicitly influenced. Implicit attitudes are commonly thought to mainly effect cognitive bias in a negative way (e.g. racism), however Edward Thorndike (1920) named the ‘halo effect’, upon observing that personality ratings showed a tendency for positive attributes to be associated with other positive attributes more than they should be (Greenwald Banaji, pg 9; 1995). A great amount of ‘halo effect’ research has been based on using physical attractiveness as the objectively irrelevant attribute that influences perception of other characteristics. Studies have shown that attractive people are judged to possess greater social skills as well as being more successful in employment (Dion, Berscheid Walster; 1972). As previously mentioned implicit cognition is caused by past experiences influencing judgement in ways that the individual is not introspectively aware, thus it is imperative to use indirect measures to gauge an individual’s implicit attitudes. The distinction between direct and indirect measures depends on the relationship between what the subject is informed about the purpose of a measure and what the researcher chooses to interpret from the subjects response to the measure (Greenwald Banaji, pg 8; 1995) – the researcher will inform the subject that one attribute is being measured when in fact the researcher will interpret information about another attribute based on the subjects response to the measure. It is necessary to use indirect measures because implicit attitudes are by definition attitudes that an individual is unable to report as they are unaware of their existence i.e. implicit attitudes are beyond an individual’s introspective limits. For the purpose of this essay I have chosen to examine the reaction time based ‘Implicit Association Test’ (IAT) and Facial Electromyography (fEMG) which is based on physiological measurement. Implicit attitudes result in projections of behaviour or judgments that are under the control of automatically activated evaluation, without the actor’s awareness of that causation. The IAT procedure seeks to measure implicit attitudes by measuring their underlying automatic evaluation. A beneficial property of the IAT is that it may resist individuals masking their attitudes using self presentation strategies (e.g. providing false responses in order to gain social acceptance or avoid criticism). In short, the IAT may reveal attitudes and other automatic associations even or those who prefer not to express those attitudes (Greenwald et al, pg 1464-5; 1998). The IAT is performed over a series of five stages; the first stage is called ‘Target Concept Discrimination’ in this stage the target concept is introduced and the subject is instructed to simply pair the stimuli with its corresponding concept, for example a study on implicit attitudes towards sexual preference (Project Implicit – an online database of IATs offering the test to the public, spearheaded by Dr Anthony Greenwald, Dr Brian Nosek and Dr Maharin Banaji) presents the subject with the task concepts ‘gay’ and ‘straight’, the subject is then presented with images displaying gay or straight couples or words such as homosexual and heterosexual. When the stimulus appears on screen the subject pairs it with the corresponding category – picture of a man and wife pairs with straight concept. The next stage in the IAT is ‘Associated Attribute Discrimination’ as previously this stage is presented as a two- category discrimination task. The subject is asked to pair words such as happiness, love, agony, strife with the corresponding attributes good and bad according to which attribute best suits their meaning. Following the introduction to the ‘Target Concept Discrimination’ and to the ‘Associates Attribute Dimension’, the two are amalgamated in the third stage –i.e. gay and good on one side of the screen and straight and bad on the other or vice versa. During this stage stimuli for target and attribute discriminations appear on alternate trials. For example’ a picture of a homosexual couple would be shown followed by the word ‘famine’.   As previously the subject pairs the stimuli with their matching category. The fourth stage consists of reversing the target concepts position in the experiment and the final stage of the experiment combines the ‘Reversed Target Concept Discrimination’ with attribute discrimination. For example the gay concept is now on the same side of the screen as bad. The subject is then presented with alternating stimuli and pairs them with the appropriate concept or attribute. If the target concepts are differentially associated with the attribute dimension, the subject should find one of the combined task (either the third stage or the fifth stage) to be more difficult than the other- this is shown in the subjects reaction time; longer reaction times suggest the subject has higher difficulty pairing an attribute with a concept. The measure of the difference in difficulty is used to provide the measure of implicit attitudinal difference between the target categories (Greenwald et al, pg 1465-6; 1998). In the example of implicit attitudes towards sexual preference, it should be easier to complete the task when straight is combined with good if there is a stronger association between heterosexuals and good meanings than between homosexuals and good meaning, thus showing an implicit attitude of bias towards heterosexuals. Also it is common to use training stages before each of the combined discrimination stages to reduce the effects the order of the combined discrimination tasks has on the IAT results. Since the IAT was first described by Dr. Anthony Greenwald et al in Journal of Personality and Social Psychology in 1998 it has grown exponentially in popularity, having been used in over 300 published studies and cited in over 800 articles (Azar, 2008). Among the reasons for the success of the IAT are its relative ease of use, the large effect sizes it creates, its high level of adaptability and its resistance to subject’s faking their responses. To show the validity of the IAT Greenway et al (1998) used the classical known-groups validity measure. This measure consists of using groups whom are known previous to the experiment to differ regarding the construct of interest. Greenwald et al used Americans of Korean and Japanese descent to test the validity of the IAT. The participants had to classify positive and negative words along with typical Korean and Japanese names in the combined discrimination stage, as expected the IAT results showed that individuals of Korean or Japanese descent were prone to hold mutually negative implicit attitudes towards the other ethnicity (Banse et al pg 146; 2001). It has been disputed that the reason for these IAT results is at least partially based on ethnic groups being more familiar with names associated with in their own group, i.e. positive IAT scores may reflect familiarity more so than sympathy with their own ethnic group. Another commonly expressed concern with the internal validity of the IAT is the order in which the combined discrimination tasks appear. Greenwald et al (1998) expressed that all other thing being equal, strengths of associations used in the first of the IATs two combined tasks had a tendency to be stronger than those used in the second combined task. However, in a subsequent study Nosek et al (2005) showed that an increase in the length of the training stages before each of the combined discrimination stages can result the order having less of an effect on the IAT scores. If the pairing order effect is due to the interference caused by learning and becoming accustomed to an initial response set and subsequently needing to replace it with a new response set, then extra practice with the new response set may act to reduce this effect. (Nosek et al, pg 177; 2005). Furthermore the IAT is designed that the order of the combined discrimination task be random.

Dietary Restriction in Judaism Essay Example for Free

Dietary Restriction in Judaism Essay Many scholars have attempted to explain not only the reasoning for the existence of Jewish dietary restrictions but how not conforming to them can be perceived as evil. Some have said that a hygienic component was the most important reason for these restrictions. Others have stated that it was a result of an attempt to preserving the Jewish culture from foreign influences. While others argue that it is a means to achieving holiness or purity. In her book Purity and Danger, Mary Douglas examines some of the arguments put forth by several scholars and theologians. In her examination, Douglas rejects most of the explanations and settles on the explanation that she believes to be the only one without contradiction, the idea of purity. To understand why Mary Douglas comes to the conclusion that she does, it is important to understand how she views the concept of â€Å"good† and â€Å"evil† or â€Å"purity† and â€Å"pollution†. Douglas places great emphasis on the idea of purity and how dirt defiles it. This is not always meant to be literal. Douglas makes the distinction between clinical views of dirt versus a symbolic ideal of pollution of purity. She points out that even though the two views come from completely different mindsets, they are much more closely related than it would initially appear when she says â€Å"†¦ the resemblance between some of their symbolic rites and our hygiene is sometimes uncannily close.†. Douglas was paramount in our understanding of how the concept of dirt plays an important role in our perception of social norms. These norms help to shape society by outlining boundaries that define what is good and what may be considered evil. â€Å"The public identification of â€Å"dirt† displays the boundaries of cultural categories†. When one performs an act that crosses these boundaries, it can be viewed as an act of defilement, which may be perceived as â₠¬Å"pollution† or â€Å"evil†. Ritual practice, in this case the dietary restriction, â€Å"†¦is an opportunity to remove things that are not acceptable from society† and attempt to restore purity. Some have cited the main purpose of the dietary restrictions as being for hygienic and health reasons. While Douglas does mention this as a contributing factor and admits that the restrictions have shown these benefits to exist, it is apparent that she feels that there are too many contradictions for this to be a completely valid argument for the existence of the restrictions. In regards to this mode of thought she states that â€Å"†¦ it is one thing to point out the side benefits of ritual actions, and another thing to be content with using the by-products as a sufficient explanation†. Douglas even goes as far as saying, â€Å"The only sound approach is to forget hygiene†¦Ã¢â‚¬  Some interpretations of these restrictions were based on the idea that the Jewish people were using them as a means to differentiate themselves from other groups of people. This could lead one to the conclusion that the sole reason for â€Å"†¦the prohibition on pigs was aimed at differentiating the Israelites from their nighbors†. In James’ work in The Priestly Conceptions of Evil in the Torah, he explains â€Å"People who are set apart by God to become holy are required to live by different rules than other people†. From this we are to understand that in order to become pure in the eyes of god, one must set themselves apart from others just as god has. In contradiction to this school of thought, Douglas points out that this concept is more of a product of mistranslation and that the term â€Å"set apart† should have really been translated as â€Å"holy†. This reinterpretation gives a different meaning to the scripture. It changes the focus from a means to an end to an expression of desire for one to be of the highest spiritual level. The Jewish people do not need to differentiate themselves from others to achieve holiness. Another conception is that these restrictions are being used as a means to preserve the purity of their culture from the influence of other cultures. If we are to believe this ideology we would be lead to believe that the introduction of customs from another group would cause the Jewish culture to become â€Å"dirty† or â€Å"impure† and therefore unholy. Douglas invalidates this argument when she says that the â€Å"†¦ argument cannot be comprehensive, for it is not held that the Israelites consistently rejected all the elements of foreign religions and invented something entirely original for themselves.†. The concept of purity is quite prevalent throughout Jewish literature and the ideals of their dietary restrictions. It is also the concept that Douglas believes best explains the necessity for dietary restriction in the Jewish faith. Purity of diet plays a large role in achieving a state of purity or avoiding pollution â€Å"†¦ the dietary laws would have †¦ inspired meditation on the oneness, purity and completeness of God† One of the main ideas is that all animals belong to one of three domains (the sky, the earth and the water) and have certain attributes that make them adapted to life in that domain (the wings of birds, the four legs and divided hoof of cows, or the scales and fins of a fish for example). Those that do not conform to one domain by some form of adaption that is deemed less fit for that domain and thereby violating its sanctity, are seen as â€Å"impure† or â€Å"dirty†. Another ideal of â€Å"purity† that must be upheld is the idea of confusion or mixing. Any animal that is mixed with another species is considered dirty just as the improper mixing of blood relatives is considered impure for it has brought forth confusion or disorder. James writes that â€Å"hybrids †¦ represent a return to the chaos that God banished in bringing order to the world.† Douglas says that â€Å"dirt is essentially disorder†. From this one could surmise that moving from order to disorder is akin to moving from â€Å"purity† to â€Å"dirt† or â€Å"good† to â€Å"evil†. As god brought order to the world, man must bring order to his life to be like god and therefore holy. Mary Douglas shows that the dietary restrictions of Jewish people consists of both a hygienic component as well as an element of â€Å"purity†. She does however favour the element of â€Å"purity† as there are some contradictions involving hygiene. Douglas uses her keen perception to analyze the theories proposed by others and uses sound logic to either validate or discredit them. She shares a similar view with James in regards to the idea of â€Å"pollution† of â€Å"purity†. Adhering to the dietary restrictions provides the practitioner with a means to attain and maintain a state of purity. Bibliography Barak-Erez, Daphne. Outlawed Pigs : Law, Religion, and Culture in Israel. Chicago: University of Wisconsin Press, 2007 Douglas, Mary. Purity and Danger. New York: Routledge, 2002 Hendel, Ronald. Remembering Mary Douglas: Kashrut, Culture, and Thought-Styles. Berkely: University of California, 2008 James, Gene G. The Priestly Conceptions of Evil in the Torah. Evil and the Response of World Religion. Ed. William Cenkner. St. Paul, Minn: Paragon House, 1997 Weimer, Jade. â€Å"Mary Douglas’ work.† Class lecture, University of Manitoba, Winnipeg, Manitoba, November 8, 2012.

Pepsi And Analysis Product Life Cycle

Pepsi And Analysis Product Life Cycle The PLC model is of some degree of usefulness to marketing managers, in that it is based on factual assumptions. Nevertheless, it is difficult for marketing management to gauge accurately where a product is on its PLC graph. A rise in sales per se is not necessarily evidence of growth. A fall in sales per se does not typify decline. Furthermore, some products do not (or to date, at the least, have not) experienced a decline. Coca Cola and Pepsi are examples of two products that have existed for many decades, but are still popular products all over the world. Both modes of cola have been in maturity for some years. Another factor is that differing products would possess different PLC shapes. A fad product would hold a steep sloped growth stage, a short maturity stage, and a steep sloped decline stage. A product such as Coca Cola and Pepsi would experience growth, but also a constant level of sales over a number of decades. It can probably be said that a given product (or products collectively within an industry) may hold a unique PLC shape, and the typical PLC model can only be used as a rough guide for marketing management. This is why its called the product life cycle. Pepsi-Cola is still second in the carbonated drinks market and remains in the shadow of Coca Cola in terms of market share, perception and image. (Business Week, 2010) However, Pepsis insightful marketing techniques (comic strips, television ads etc.) prevented a fall of its position in the beverage industry. The study shall aim to critically analyse the product life cycle of Pepsi and would further extend to assess the consumers behaviour and satisfaction towards Pepsi in New Delhi Market (India) Limitations: There are some limitations bound with this study, Such as shortage of funds, limited resources and Small sample size (n=100). The random sampling which will be used in this study may not represent the complete population. 1C. WHY IS THIS PARTICULAR TOPIC CHOSEN? By using diversification techniques and brand management, Pepsi was able to increase its volume of sales and get a stronger market position. Nowadays, Pepsis carbonated beverages division clearly remains behind the snack division in terms of profitability and share percentage of operation earnings. Our impression is that the profits of the snack division help create the illusion that the beverage sector is as successful as the management wishes it to be. The present study aims to analyse in detail the product life cycle of Pepsi in Indian market, the study shall also focus on analysing the consumers behaviour towards Pepsi in New Delhi market. 1D. WHAT CONTRIBUTION WOULD THE PROJECT MAKE? Brand loyalty is a buyers preference for the products of Pepsi. Pepsi can create brand loyalty through continuous advertising of brand and company names, patent protection of products, product innovation achieve through its research and development programs and emphasis on high product quality and good after-sales services. It is effective influence in the way in which people perceive the product or the company. By creating feelings of warmth, affection and belonging to a product, a firm is able to relate brand to human personalities. The study would contribute towards identifying the customer needs and expectation towards Pepsi in New Delhi 1 e. objectives and research questions of the study Research objectives To analyse the product life cycle of Pepsi To determine the customers behaviour and satisfaction level towards products of Pepsi in New Delhi market To know from the consumers about the specific reasons behind the preference of products of Pepsi over other Cola drinks Research Questions Why do consumers prefer Pepsi over other Cola drinks What attracts/draws consumers towards Pepsi in India? 2.0 METHODOLOGY AND METHODS OF ENQUIRY RESEARCH METHODOLOGY Research Methodology defines the purpose of the research, how it proceeds, how to measure progress and what constitute success with respect to the objectives determined for carrying out the research study. (Kothari, 2007) The appropriate research design formulated is detailed below. RESEARCH DESIGN The research design is the basic framework, which provides guidelines for the rest of the research process. (Prasad, 2006) The present research can be said to be exploratory. The research design determines the direction of the study throughout and the procedures to be followed. It determines the data collection method, sampling method, the fieldwork and so on. NATURE OF DATA PRIMARY DATA: Primary data is basically fresh data collected directly from the target respondents; it could be collected through Questionnaire Surveys, Interviews, Focus Group Discussions Etc. SECONDARY DATA: Secondary data that is already available and published .it could be internal and external source of data. Internal source: which originates from the specific field or area where research is carried out e.g. publish broachers, official reports etc. External source: This originates outside the field of study like books, periodicals, journals, newspapers and the Internet. DATA COLLECTION Primary data: Primary data will be selected from the sample by a self-administrated questionnaire in presence of the interviewer in New Delhi (India). SAMPLE SIZE The survey will be conducted among 100 respondents in New Delhi (India) Sample Area: New Delhi (India) Sample unit: It will not be possible for the investigator to survey all the consumers of Pepsi so this study is based on the sampling study that will be done on the sample size of 100 persons residing in Central Delhi (New Delhi-India), this central part of New Delhi is chosen for a simple reason that it is a wonderful mix of people belonging to middle class/upper middle class/higher class SECONDARY DATA: Secondary data will be collected through Articles, Reports, Journals, Magazines, Newspapers and Internet SAMPLING TECHNIQUE Random sampling technique is employed to extract the fruitful results. This includes the overall design, the sampling procedure, the data collection methods, the field methods and the analysis procedures SAMPLING PROCEDURE ACTUALLY EMPLOYED The process that will be employed to select the sample in New Delhi (India) is simple random sampling. Simple random sampling refers to that sampling technique in which each and every unit of the population has an equal and same opportunity of being on the sample. In simple random sampling, which item gets selected is just a matter of chance. ANALYTICAL TOOLS Simple statistical tools will be used in the present study to analyze and interpret the data collected from the field. The study will use percentiles method and the data will be presented in the form of tables and diagrams. INITIAL LITERATURE REVIEW Product life cycle management (or PLCM) is the succession of strategies used by business management as a product goes through its life cycle. The condition in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages. Like human beings, products also have their own life-cycle. From birth to death human beings pass through various stages e.g. birth, growth, maturity, decline and death. A similar life-cycle is seen in the case of products. The product life cycle goes through multiple phases, involves many professional disciplines, and requires many skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures. To say that a product has a life cycle is to assert four things: that products have a limited life, product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller, profits rise and fall at different stages of product life cycle, and products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life cycle stage. There are many stages in a products life cycle, some of them are explained below: Stage Characteristics 1. Market introduction stage costs are high slow sales volumes to start little or no competition demand has to be created customers have to be prompted to try the product makes no money at this stage 2. Growth stage costs reduced due to economies of scale sales volume increases significantly profitability begins to rise public awareness increases competition begins to increase with a few new players in establishing market increased competition leads to price decreases 3. Maturity stage costs are lowered as a result of production volumes increasing and experience curve effects sales volume peaks and market saturation is reached increase in competitors entering the market prices tend to drop due to the proliferation of competing products brand differentiation and feature diversification is emphasized to maintain or increase market share Industrial profits go down 4. Saturation and decline stage costs become counter-optimal sales volume decline or stabilize prices, profitability diminish profit becomes more a challenge of production/distribution efficiency than increased sales It is claimed that every product has a life period, it is launched, it grows, and at some point, may die. A fair comment is that at least in the short term not all products or services die. Jeans may die, but clothes probably will not. Legal services or medical services may die, but depending on the social and political climate, probably will not. Even though its validity is questionable, it can offer a useful model for managers to keep at the back of their mind. Indeed, if their products are in the introductory or growth phases, or in that of decline, it perhaps should be at the front of their mind; for the predominant features of these phases may be those revolving around such life and death. Between these two extremes, it is salutary for them to have that vision of mortality in front of them. However, the most important aspect of product life-cycles is that, even under normal conditions, to all practical intents and purposes they often do not exist (hence, there needs to be more emphasis on model/reality mappings). In most markets the majority of the major brands have held their position for at least two decades. The dominant product life-cycle, that of the brand leaders which almost monopolize many markets, is therefore one of continuity. Studies shave revealed that the customers are attracted more towards the companies which are innovative in nature and enjoy good brand image in the market. Innovation is now a priority in most firms around the world just as quality was two decades ago. The challenge then was how to transform a quality program and results into a quality image. Today the need is to gain image credit for developing an innovative organization and a flow of innovative products. Having a reputation for creativity not only interjects energy and respect, but adds new product credibility to support a firms culture and strategy. Business Week recently ran a story on the 25 most innovative companies (e.g. Apple, Google, 3M, Toyota, Microsoft, G.E., Procter Gamble, Nokia, Starbucks, IBM and Samsung) as determined by a survey of over 1,000 executives. Among the ideas these firms used to foster innovation was freeing time to experiment, patent sharing, having an innovator-in-chief and developing innovation metric s. While interesting, the story made the unfortunate implication that a reputation for innovativeness was due to the current strategies, processes, culture and product flow of the firm and, further, that such a reputation would result in financial success. The reality is far different. Perceived innovativeness is driven by many factors, some reaching far into the past. One factor is undoubtedly the heritage of imagination. For over 50 years, 3M has been known for its philosophy of empowering innovators. Apple, the No. 1 firm in the survey, is still drawing on Steve Jobs legacy of the first Apple nearly 30 years ago. IBM gets credit for establishing the computer industry some five decades ago. G.E.s reputation may be influenced more by the legacy of the founder, Thomas Edison, than the Jeff Immelt revolution. (Aaker, 2006) The effect of brand awareness on buying decisions tends to regard product choice as a very intricate problem-solving process (Foxall, 1992). However, in many low involvement situations, consumers do not have the time, the resources, or the motivation to engage in such EPS processes. They are used to being passive recipients of product information, who need to spend minimal time and effort to determine brand choice (Foxall, 1992). A simple heuristic method, such as buying well-known brands used as a basis for brand choice when consumers undertake commonly repeated product purchases, may explain why firms marketing low involvement products often invest considerable sums of money into advertising, in order to generate and maintain brand awareness. (Hoyer, 1984) Brand awareness is a dominant factor in both initial (trial) and repeat-purchase decisions, even when the quality of the national brand was inferior to that of a non-national brand. Hoyer and Brown (1990) Similar conclusions were obtained in the replicated study of Macdonald and Sharp (2000), further evidencing the effect of brand awareness on purchase decisions. Familiarity with a brand has an influence on consumer confidence towards a brand, which, in turn, affects the intention to buy that brand (Laroche et al.1996). Familiarity is measured by the experience and information possessed by the consumer for a specific brand hence such information will exert some effects on purchase intentions, thus constructing one of the loyalty dimensions (Bloemer et al., 1999). If we look at the Pepsi-Cola Company from the outside, there has been a certain amount of repetitiveness in its development. By following the trends and focusing on how to lower the price as much as possible, they managed to create a successful company. By investing in the development of the bottling and distribution sector, Pepsi found their balance in the market. (Nels, 2008) Then in 1920s Pepsi-Cola Company failed because they didnt concentrate enough energy on branding. Within a few years Pepsi was declared bankrupt twice. By the end of the 1930s the company was reorganized from inside and the marketing policy drastically changed. Major investment was now directed towards making people more familiar with the product. After acquiring Mountain Dew, new sources of financing and revenue opportunities were needed because the acquisition was not an instant success. Therefore, in 1965 Pepsi merged with Frito Lay. In the 1980s the decreasing sales in the beverage market induced the industry to adjust with more aggressive marketing strategy and new products. In fact, Coke marketed a new cola formula, whereas Pepsi persisted with promotional efforts and improved customer responsiveness to increase sales volume. (Thomas and Alexander, 2005) Following these cyclical changes in the marketing policy of the firm (every 20 years there is a huge turn over), one could conclude that this is the time for PepsiCos to readjust. The circumstances underlying the merger with Quaker Oats are significant. Nowadays, the market is rapidly changing and its becoming saturated. The entrance into potential new markets is more complex than ever consequently, the only way for the company to expand is by gaining market share by mergers or strategic alliances. Furthermore, the marketing strategies in foreign markets like China and India are experiencing problems in customer responsiveness. Currently, the beverage sector is following a trend of continuous launch of new products in order to attract new customers. In this sense, the challenge for Pepsi is to be able to sustain such a trend and conversely, to remain a leader in their market.